Annelie Naudéicon11

Annelie Naudé is co-founder and director of Quantify Research, a newly established niche research company focusing on social, communication and stakeholder research.

She holds a Master’s Degree (cum laude) and a PhD in Corporate Communication Management from the former Potchefstroom University in the North West Province, South Africa (now the North West University, or NWU).

She started her career with the Human Sciences Research Council in Pretoria where she was involved in media analyses, formative communication research, and participated in a large scale research programme on children and violence on television.

Annelie has 12 years’ experience as a lecturer in the School of Communication Studies on the Potchefstroom campus of the North West University. She moved on to become the director of Sustainable Social Development Research at the same university, and held this position for three years before leaving the academia in 2005 when she co-founded G3 Business Solutions, a specialised research and management consultancy – where she stayed for 11 years.

During her career she was involved in the development of innovative and ground-breaking approaches to stakeholder research, social impact assessments and stakeholder management governance systems, policies, strategies, and plans.

She worked with a wide range of multinational and South African companies such as Sasol, Anglo American, Kumba Iron Ore, De Beers, BHP Billiton, Standard Bank, Wesbank, Absa, MultiChoice, MTN, Cell C, Neotel, Santam, Sanlam, and others. She also worked closely with Anglo American’s Social Performance division in London, the Commonwealth Scientific and Industrial Research Organisation (CSIRO) in Australia, as well as the International Finance Corporation, a division of the World Bank – on community research projects.

As a social research consultant, she has been involved in:

  • More than 80 research projects for clients
  • Data collection from respondents in 22 countries
  • More than 600 focus group and in-depth interviews
  • Analysis of responses from more than 84,000 face-to-face respondents and 67,000 online survey participants